DEVELOPING FASHION MARKETING AND PR SKILLS: Online Marketing

Below, you will see my mock-up marketing page for my coral tassel earrings.

 

 

A POP OF COLOR

 

SHOP THE LOOK

 

 

 

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THINKING LIKE A DESIGNER: Collection Inspiration

This activity, an “inspiration explosion,” got me thinking of the kind of things that inspire me. Here’s a collection I came up with:

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As you can see, this collection of items includes different colors and materials but creates a unified vision. The artwork, pieces from Iceland and Switzerland, remind me of my travels and the whimsy that is necessary to go through life. The plants, one potted in a tin mug from Costa Rica, bring in a natural element that is life itself. The framed Martha Stewart tweet (I know, right), brings forth a quality that’s really important to me–not taking myself too seriously. These items, their colors, their eccentricities, create a vibe that I’d love to reflect in my own designs.

WORKING IN FASHION MEDIA: Intended Audience

Though my social media sites don’t have huge followings, I do post for an intended audience. That audience mainly involves family and friends. Some sites, like VSCO and Tumblr, are a bit more free and not as curated. I think this is because these sites focus on the visual more than the social.

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My Instagram, at a glance. @elliedepastino

If I were to open an online or brick and mortar storefront, I would need to spend a lot of time thinking about my intended audience. I think for the most part, my audience would include friends and family at first, and then would expand to local people they knew. The audience would depend on where I was located. If I had a physical storefront, I would most likely have more of a local following. If it were online, my customers could come from anywhere.

UNDERSTANDING FASHION PRODUCTION: Production costs

For this course, the item I produced was a pair of coral tassel earrings.

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Below, you’ll see my production costs and calculations.

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All in all, I’ve learned that if I were to produce these handmade earrings on a large scale, the process would become easier and more challenging for various reasons. I would become more used to creating tassels, and the process of actually creating them would become easier. However, if my clientele grew, I would have to produce more, so that would lead to more stress that way.

This lesson allowed me to see how companies and individuals set price points and where they originate.

My latest style inspo:

Not only did no one tell me life was gonna be this way *clap clap clap clap,* but no one told me that the outfits that Monica Geller, Phoebe Buffay, and Rachel Green were going to be in again.

But alas, walk into an Urban Outfitters, Brandy Melville, or Reformation (do they even have brick-and-mortar stores? Idk, too expensive for me) and you’ll be bombarded with styles that make you feel like you’ve stepped into that kitchy NYC apartment that not even those six characters together could have realistically paid for with the jobs they had.

What I’m saying is that the Nineties are attacking fast fashion. I don’t know if I’m all about the velour tracksuits, but I do love a good high waist, cutoff jean. And yes, I’ll admit it, there are some full on ensembles that Rach, Mon, and Phoebes wore that I’d totally steal. Oh, and scroll to the bottom to see my favorite look of all.

 

GINGHAM

Cooperative Straight Neck Gingham Dress, $59, Urban Outfitters. Rachel in her black and white gingham mini dress, probably miffed about something someone at Central Perk said about her poor waitressing skills.

 

MOM JEANS & TANKS

Monica peers around a corner (probably judging someone) in her worn in high waisted jeans and red tank. Wedgie Fit Jeans in Kiss Off, $98, Levis. Tali Tank, $15, Brandy Melville.

 

PRINTED MAXI

Contemporary Maxi Skort Romper, $24.90, Forever 21. Phoebe sits on the arm of a couch in her zany maxi dress, probably laughing at a dumb joke that everyone stopped laughing at minutes ago. We love you, Phoebes.

 

 

CROPPED TEE & SLOUCHY PANTS

To be honest, I have no idea what is going on in this picture, except for the fact that Phoebe has her hand on Rachel’s head. It’s a look, though. Lettuce edge top, $6.90, Forever 21. Smocked Drawstring Pants, $15.90, Forever 21.

 

MENSWEAR

Monica tells Chandler off about something. Probably. Oversized shirt, $35.90, Zara.

 

AND…MY FAVORITE LOOK OF ALL TIME, EVER.

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I mean really. She’s a style icon. Turns out you can buy the shirt here. But the yellow turtleneck may be harder to find. And the milkmaid braids…yeah good luck.

xo ellsworth

3 DIYs inspired by Scandinavian design

When you think of Scandinavian design, I’m sure one place comes to mind: Ikea.

It’s known for cheap, classic furniture for college students trying to save money and its cafeteria that serves Swedish meatballs. If you take a look around Ikea, you’ll notice some common themes, like light wood, clean lines, greenery, and simplicity. Ikea, being a Swedish company, brings the wonders of Scandinavian design to the rest of the world.

Scandinavian design is known for being clean, hip, and functional. At times, it looks similar to mid-century modern pieces and reflects a minimalist approach to decorating. Maybe that’s why it’s so aesthetically pleasing.

There are some key features that all Scandinavian-inspired interiors show: light-filled spaces, natural elements, and simple decor.

The necessity of light is important in countries like Sweden, Denmark, and Norway, since their long, dark winters make things a little gloomy. Light woods, like birch, and house plants bring life to small rooms.

Keeping decor minimalistic and accessories functional is key to embracing the Scandinavian aesthetic. That’s how these three DIYs reflect the fuss-free but stylish looks so key to the design.

DIY Hanging Shelves

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image via whydontyoumakeme.com

 

Minimalist Calendar

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image via weeklycarnival.blogspot.ca

 

DIY Geometric Planters

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image via homemadeginger.com

Want to read more about Scandinavian design? Check out these two articles.
http://www.huffingtonpost.com/toby-nwazor/less-is-more-how-to-creat_b_10334928.html
http://www.chicagotribune.com/lifestyles/home/sc-home-design-scandinavian-20160222-story.html

 

 

The miraculous comeback of gauchos

When I started to play the violin in 3rd grade, semi-annual orchestra concerts became part of my routine. Parents dreaded the hour(s) of unbearable screeching and variations on Twinkle Twinkle, while we kids despised sitting still for longer than ten minutes. I can say on the behalf of the girls in my grade, though, that the one upside to orchestra concerts was getting to pull out the gauchos.

These flowy black pants solved all elementary-school girls’ problems. They looked much dressier than black leggings or jeans and were much more comfortable than a skirt. And they were every amateur cellists go-to since you didn’t risk flashing anyone. Paired with a beaded white shirt and a thick headband, they created the perfect look–a look that said “I’m a 9-year-old girl who plays the violin and doesn’t want to be here.”

Though I treasured my gauchos in elementary school, I had outgrown them by middle school. My fashion sense had moved on. Black dress pants became the norm, and by high school, actual dresses were sported by a number of teens who questioned why they continued to play in orchestra.

To be honest, I thought the days of gauchos had ended in fifth grade. I never would have thought that gauchos–oh, excuse me, culottes–would have made a resurgence in some of the most popular stores across the globe.

Places like H&M and Zara sell culottes in all kinds of styles and colors. Even Forever 21 sells them. That sends me the message that wearing culottes, or gauchos, or whatever they’re called now, is something you need to do to be 21 forever.

 

 

Believe me, I consider myself a person interested in fashion and well-versed in the latest trends, though I may not sport them often. I have the internet to thank for that. But the fact that my treasured black gauchos, probably purchased from Kohl’s for around $15, are back in style blows my mind. Because gauchos/culottes will always be elementary school orchestra concerts to me, no matter what international retailers say otherwise.

If you need me, I’ll be sitting here, waiting for skinny black rubber bracelets, Crocs, and short-sleeve shirts with a faux long sleeve layer underneath to come back in style.

Harry Styles’ Hair: 1 month later

It’s been a month since Harry Edward Styles posted this picture to Instagram, letting the world know about the inevitable.

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image via Instagram.com

After almost two years of growing them out, Harry cut his long, luscious locks. He gave the change a thumbs up, along with the caption, “Whoops.”

While I spent some time listening to 1D’s “Night Changes,” and “Love You Goodbye” to mourn the loss, others got over the major change in no time. Some took to Twitter to express their joy.

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image via dailymail.co.uk

Pictures of Harry’s new cut didn’t even emerge until a couple of weeks later, but that didn’t stop true fans from dreaming up (using Photoshop) potential looks for this dreamboat.

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image via dailymail.co.uk

When we finally did get pictures, they were pretty mysterious to start. His black newsboy hat, an accessory we hadn’t seen since JoJo’s time with Radio Disney, covered any good angle at the new ‘do. It’s as if he was trying to toy with the hearts of tweenage and teenage girls around the world.

But then, some better pictures emerged. Pictures of Harry, sporting World War II era fatigues while on set for Christopher Nolan’s new film, Dunkirk, littered the internet.

While I certainly would consider myself a long-haired Harry fan, I’m not opposed to his shorter ‘do. I loved me some Midnight Memories-era quaffed hair, and could still watch a lovestruck Louis Tomlinson run his hands through Harry’s Up All Night curly locks. But I will miss his elegant man bun.

Now, we are all left to wonder what Harry looks like in his usual printed tees, skinny jeans, and YSL Boots. Guess we’ll have to wait until he posts some nonchalant, out-of-nowhere picture on Twitter, in his usual Harry Styles fashion.

5 YouTube channels to watch this summer

I watch a lot of YouTube. A lot. Of YouTube.

I remember being introduced to the world of beauty gurus in 2010. For hours, I’d watch teenage girls demonstrate how to cake on makeup to achieve a “natural look.”

Six years later, the world of beauty gurus, and YouTube in general, is much different. Talented makeup artists, comedians, and gamers make a living (and a good one at that) posting videos every couple days to their channels. Some rank upwards of ten million subscribers.

People like PewDiePie, Tyler Oakley, and Lily Singh have made names for themselves through YouTube and have really become celebrities because of their videos.

Being entertained by the YouTube world for several years now, I have more than a couple of suggestions for any gal (or guy) who wants to spend five to ten minutes of their life watching people do things. Let’s get to it.


Good Mythical Morning

Self-proclaimed “internetainers” Rhett McGlaughlin and Link Neal started their daily morning show on YouTube in 2010. But their friendship began in 1984 when they were first-graders in Boise Creek, North Carolina. The duo posts a video every morning that is a variety show, of sorts. Whether they’re telling us about the creepiest nursery rhymes, or testing out some extreme cookies, Rhett and Link never fail to make us laugh. Their kooky sense of humor and friendship shows through in each episode, which makes their videos that much more fun to watch.

 

The Fashion Citizen

Any lover of fashion and design will enjoy these Arizona twins’ videos. Stephanie and Melissa Valenzuela post videos about twice a week, each focusing on some aspect of fashion and personal style. The two have a unique sense of style, inspired by classic brands like Zara and more vintage vibes, as well. Their go-to store? Goodwill. Each Sunday, they upload a week of vlog (video blog) footage, and take us through what their daily routine looks like. Steph and Mel have a knack for editing, too, and they create cool visuals for their audience to enjoy.

 

Nerdwriter1

The name may turn you off, but his videos won’t. Each week, Evan Puschak uploads a video-essay. That is, he narrates his exploration of a topic very thoughtfully and analytically, while presenting us with the visuals. The subjects tend to be parts of pop culture, such as an analysis of Rihanna’s “Work.” They can be pretty serious and informative too, as seen with his video on wasted tax dollars. Evan responds to accusations of sounding”pretentious” in a Q&A video, and doesn’t deny it in the least. But whatever pretentiousness there may be in his voice doesn’t trump the truly fascinating insight he has. Speaking of Trump, my favorite video of his explains Trump’s influence on democracy.

Brad & Hailey Devine

Ok, hate to sound like a millennial, but Brad and Hailey are #goals. If you’re looking for a virtual escape to an exotic location, or a way to ease some of your wanderlust, take a look at their travel vlogs. The couple, along with their little daughter (and another one on the way!) visit interesting places across the globe while looking effortlessly stunning and being adorably in love. From Tokyo to Cinque Terre, the Devines go everywhere, and they travel in style. And they make it look so easy. I can’t decide whether my envy or love of them is stronger, but one thing’s for sure: I can’t stop watching them.

 

MyHarto

Hannah Hart started her YouTube show My Drunk Kitchen as a way to cheer up a friend. She never expected her one-time getting-drunk-and-cooking experience to turn into a series that draws in 2.5 million subscribers. Now, she regularly uploads episodes, using puns to connect food with life lessons. Sound a little contrived? Hannah’s sense of humor and kindness always shines through, keeping things genuine. She has branched out, too–her second book is on its way to stores, and her “Have a Hart Day” initiative has brought fans together to raise money for multiple charities across the country. Hannah’s slogan, “practice reckless optimism” is the focal point of her channel and it always keeps me watching.

 

 

 

 

 

 

DIY Yarn Wall Hanging

I’m a cheap person, so when it comes to redecorating my room, I usually try to keep things as budget-friendly as possible. That’s why this Urban Outfitters inspired wall hanging was at the top of my DIY list. I didn’t have to purchase anything, and it looks like I could have bought it for $20.

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Don’t mind the awful quality…I’m in between phones right now. 

I’m also someone who doesn’t always think things through, hence this picture of the hanging being the only one I took along the way. So let me just explain the steps to you.

DIY Urban Outfitters Inspired Wall Hanging

You’ll need:

  • Cream colored yarn
  • A stick
  • Scissors
  • Tack or nail
  • Hammer
  1. Measure a piece of yarn about the length of your wingspan and cut. Repeat 30 times.
  2. Cut these 30 strands in half to get 60 pieces of yarn. Tie each piece to the stick, starting from one side and moving towards the other.
  3. Cut three additional strands of yarn and braid. Tie each end to either end of the stick in order to create the string to hang it from the wall.
  4. Hang the yarn art from a tack or nail hammered into the wall.
  5. Trim the bottom to create a geometrical design.

You can personalize this project by painting the stick, using different colored yarn, or using more yarn.